Jury consulting · trial strategy
Building trial strategy with juror-driven data, proven narratives, and powerful storytelling.
From the complaint to the final verdict, I work as a member of your trial team — turning how real jurors think into sharper strategy, stronger witnesses, and stories that move the room.
Think Inside the Box™
What I do
Four ways to take command of your case.
Jury Research
Test your case before it's tested for real. Mock trials and focus groups show how jurors hear your themes, where they push back, and which arguments move the room.
Learn more → 02Jury Selection
Seat the jury your case needs. Data-informed profiling, voir dire strategy, and a real-time read on the panel — so you spend strikes where they count.
Learn more → 03Witness Preparation
Help every witness be believed. Preparation that steadies nerves, sharpens answers, and holds up under cross — without ever sounding coached.
Learn more → 04Attorney Advocacy Coaching
Make the argument land. Focused coaching on delivery, story, and persuasion — for openings, closings, and everything in between.
Learn more →About
Meet Adrian Egolf
Founder of ACE Consulting. Adrian holds a degree in International Security Studies from Georgetown — but her real expertise is people: how they hear a story, weigh evidence, and reach a verdict together.
A member of your trial team
Adrian isn’t an outside vendor who parachutes in for jury selection. She joins your trial team as a true member of it — invested from the first complaint through the final verdict, and working alongside you at every stage in between.
A 20-plus-year career as a director and coach in the performing arts has given Adrian a rare insight into people — how they respond to story, themes, and the evidence presented at trial. She focuses on how life experience shapes the way individual jurors feel about the arguments in any given case.
Context is key. Every case brings its own challenges, and its own opportunities to seat the ideal group of jurors to hear it. Adrian thinks inside the box to understand how seemingly disparate individuals come together to deliver the ultimate recovery for you and your client.
Selected cases
Adrian’s work has helped deliver powerful outcomes in high-profile matters, including:
- People v. Chichuniec
- People v. Cooper
- Miller v. Crested Butte Mountain Resort
- Bisch v. Yolo Food Bank
- Tavantzis v. American Airlines
Beyond the courtroom
Her approach reaches past trial work: one of the nation’s top healthcare providers brought Adrian in to deliver empathy training to its patient-facing caregivers — work that helped the provider hold its five-star rating while continuing to serve rural communities nationwide.
Background
- B.S. in Foreign Service, International Security Studies — Georgetown University, Edmund A. Walsh School of Foreign Service
- 150+ hours of facilitation training — Denver Center for the Performing Arts
- 20+ years directing, coaching, and teaching in the performing arts
- Fluent in English and Spanish
Approach
Grounded in how people actually decide.
Jurors don't weigh evidence the way lawyers do. They build stories, trust their instincts, and decide together in the room. My work brings behavioral research and courtroom experience together so your strategy fits the people in the box — not just the case on paper.
That's why I give every case a Trial Home — the place your entire case rests its foundation, and where we want jurors to be when they walk into the deliberation room.
Evidence-based
Every recommendation traces back to research and real juror behavior — not hunches.
Practical
You get clear calls you can act on in trial, not an academic report to decode.
Discreet
Your case, your strategy, and your witnesses stay confidential. Always.
In their words
“[Add a short testimonial here — one or two sentences from an attorney you've worked with about the difference your work made.]”[Attorney Name], [Firm Name]
Have a case on the horizon?
The earlier we start, the more of the case we can shape. Let's talk.
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