Support at every stage of trial.

Mock trials and focus groups let you see your case through jurors' eyes while there's still time to change course. We put your themes, evidence, and witnesses in front of a representative panel and watch what actually persuades — and what quietly backfires.

• Mock trials, focus groups, and deliberation exercises tailored to your case
• Recruitment of panels that mirror your trial venue
• Theme and argument testing for both sides
• Analysis of deliberations, verdict drivers, and damages
• A comprehensive written research report of the major findings, including graphs and charts, with ideas and suggestions to address weaknesses and strengthen your case — through both themes and visual assets

The result: you walk into trial knowing which story moves jurors, where your weaknesses are, how the other side will likely be heard, and how to win.

The jury you seat determines the outcome of your case. I profile the Nightmare Juror that hurts your case, write voir dire questions that surface real attitudes and feelings about your case, provide follow-up questions and rehabilitation recommendations for specific jurors, and make confident decisions about strikes when the clock is running.

• Juror profiling built on your case's specific risk factors
• Voir dire strategy and supplemental juror questionnaires
• In-court observation and real-time read of the panel
• Cause and peremptory challenge strategy
• Community attitude research for the trial venue

The result: strikes spent where they matter most, and a panel chosen on evidence rather than gut feel.

Jurors decide who to believe within moments. I work with your witnesses so they come across as clear, credible, and composed — telling the truth in a way the jury can actually receive, and standing firm under cross.

• One-on-one preparation for fact and expert witnesses
• Managing nerves, defensiveness, and over-explaining
• Practice cross-examination and pressure-testing
• Feedback on delivery, body language, and clarity
• Guidance that improves credibility without sounding rehearsed

The result: witnesses jurors like and trust, who authentically shine on the stand.

A strong case still has to be delivered well. I coach trial attorneys on the craft of persuasion — turning arguments into stories jurors remember and follow, from winning the jury in voir dire to the final moments of closing.

• Opening statement and closing argument development
• Narrative structure, framing, and theme discipline
• Delivery, pacing, and presence in the courtroom
• Refining demonstratives and visual persuasion
• Rehearsal with candid, specific feedback

The result: arguments that resonate and stay with jurors in the deliberation room.